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A Bond Between Marketing and Activities in LTC, Strange Concept or Smart Decision?




I came across this blog post and am quite interested in your thoughts - "A Different Kind of Activity Program" by Steve Moran on Senior Housing Forum (@SeniorForum).  The post is part two of a 2-part series, the first was "Let Us Entertain You to Death".  Administrators, long-term care Marketers, and Activity Directors, if you happen to find a free 5-minute break during this busy weekend, take a moment to read both of these blog posts.

  • What are we doing right with our LTC activity programs?
  • Is Bingo your facility's most attended activity?  Was Bingo the resident's most attended activity prior to admission?  If it wasn't, then why is it now?
  • Where are there areas of opportunity for improvement?
  • Is your activity department adequately staffed?  Really?  
  • Do corporations and boards of directors understand the potential benefits of the department?
  • As we begin the next 5-10 years and expect to see an even bigger increase in baby boomers, will the current structure of activities be tolerated?
  • Have you recently changed your programming?  And if so, are you seeing positive results?
  • How often are we asking for feedback from our residents and families?  Not simply the standard activity assessment, but open-ended questions about how they would like to spend their day now.
  • Activity Directors - if you had an unlimited budget (lol), how would you change your programming?  
  • Are there ways to think outside-the-box and still implement your wishlist of programming without bankrupting the facility?
  • What is the relationship between your activity program and admissions? (Possibly one of the most overlooked aspects of marketing by many facilities.)

As for the educational requirements of an Activity Director - Although I understand the author's rationale, I would strongly caution the industry not to hastily jump on board.  I know that there are many in long-term care that would disagree with me on this (including NASW), but I have witnessed what happened when arbitrary educational requirements were placed on Social Service staff.  The industry lost outstanding, caring, dedicated people.  There are ways to 'raise-the-bar' without alienating current activities staff (i.e. grandfather clauses). 

Your thoughts on activity programming, educational requirements, the referred to blog post?  Feel free to comment, I am truly interested in feedback.

Need assistance with your Quality of Life (Social Service, Activities, QMRP) services?  Contact SHC and we'll schedule a visit to help your nursing facility continue improving care.  Have a fabulous weekend!

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3 Comments to A Bond Between Marketing and Activities in LTC, Strange Concept or Smart Decision?:

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Best telephone answering service on Tuesday, April 09, 2013 5:53 AM
I always like to read a quality content having accurate information regarding the subject and the same thing I found in this post. Nice work. Keep blogging...
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www.rimonabantexcellence.com on Thursday, May 30, 2013 6:20 PM
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www.rimonabantexcellence.com on Thursday, May 30, 2013 6:20 PM
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